Domino’s Pizza loves to grab attention by coming up with new ways of getting its pizzas into customers’ hands, some real and some, well, not so much.

The latest came on Nov. 29, when the chain released a video of employees training reindeer to deliver pizza in Japan during the country’s winter season.

But Domino’s has made headlines other times this fall, such as offering pizza delivery by canoe for people living on the River Loose, in England. Arguably the biggest attention-grabber came on Nov. 16, when a couple in Whangaparaoa, New Zealand, became the first people in the world to have their pizza drop out of the sky, strapped to the belly of a drone.

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